In fewer than two weeks Lush Staff – from every corner of the world – had collected more than 250,000 signatures for the Fighting Animal Testing petitions. In Europe we focused the campaigning energy of our shops onto the Humane Society International’s Cosmetics Directive petition. We are so very proud that with our help the numbers of signatories to their petitions grew to a staggering 350,000 signatures!
With such an extraordinary show of public support – for banning animal tested product throughout Europe – we started to wonder how our hand-in of the petitions might do justice to the extraordinary work done – on behalf of laboratory animals – by our shop staff.
Sitting down with the campaigns team and with HSI and with some of our superstar signature collecting staff we came up with a plan – dressed as bunnies (representing the 27 EU member states) we would go to Brussels to hand-in the petitions to Commissioner Dalli. We would dance and bounce about and make it nigh-on impossible for him to ignore us. Visit our YouTube channel to see what happened next… Brussels petition hand-in!